Tanya McGinnity

Not so sure a digital dice tourney is going to make me more apt to reach for a heartburn medicine but I do appreciate the effort.

It seems to me that too much is trying to be packed into this initiative and that in targeting the ladies they are tossing in there every possible tie-in which the execs think a woman would be interested in.

But what do I know? The stats are pretty impressive:

“In the nearly 11 months that the site has been up, the Prilosec-sponsored Bunco game hub on MSN has registered 1.7 million unique visitors who played 4.5 million games, according to the company. The chat feature involved with the game was used 56 million times in that period. And Bunco players on the site are also staying longer than other casual gamers visiting the MSN Games portal. The average playing time is 46 minutes, which is almost six times as long as any other game..”

Click on the link to read more from the ClickZ article