Tanya McGinnity

Sometimes you need a does of truthiness. I’ve read a few blog posts over the past day that made me pleased to see the gospel of truthiness being spread.

The first post was from Blaise Grimes-Viort on the topic of “Why Community Management is Still Misunderstood” and is a must read for anyone thinking of hiring for this position or those who are considering this as part of their career path. It’s funny because later that evening, I read a post titled “Your First Marketing Hire” which comes from a startup-oriented CFO which I weighed in a bit on and then was met this morning again with Blaise’s post on “Your Community Manager is not a glorified marketeer: Value trust” which further demonstrates:

A) Businesses don’t really understand the role of the Community Manager

B) Some businesses want a Community Manager/Marketing hybrid

C) Some Community Managers can or want to do both

D) Some Community Managers can’t or don’t want to do both

All in all, I think that there’s some level of truthiness that has to occur. Businesses have to be honest with themselves and determine if they are looking for a marketer, social media expert or community manager and those who practice these disciplines need to be honest as to what kind of results they can deliver.

I’ve been brutally honest before with one previous position where I had said point blank, “You don’t need a Community Manager” when their needs were obviously more towards advertising sales and management. I’d prefer to be let go from a job than to try to deliver an expectation that is little more than a pipe dream.

The second bit of truthiness comes from a blog post by Rachel Happe on The Community Roundtable’s blog titled “Avoiding the Community Clique” and takes me into Glee territory (yes I watch it, don’t be a hater).

Rachel speaks of the problem of exclusion that can come about in a community when it’s members have their own shared stories and experiences, leading to newbies feeling like outsiders. Much the same feeling as a slushie facial in a high school hallway, as depicted to the left.

The post speaks to many techniques that can be used to help communities ‘keep it real’ and many of these I would encourage my fellow members of the Montreal Girl Geek Dinners to adopt in extending the pleasures of our group to those who have recently joined in. With the more manageable events, I do my best to welcome everyone to the events and to speak to each person who makes it out. As I drone on about all the time, I was a teenage outcast so I know all too well how it feels to be left out and the MTL GGD group is my way to make sure that everyone feels like they have a place at the table.

A very wise dude tweeted this about a week ago and I made sure to save this advice. Very applicable to community participation. Try it.

Design print by newbeautiful on etsy.com

I’ve been giving some thought to how we connect with each other in the online space and after a recent offline exchange saw how easy it is to be a digital citizen who puts on the airs of knowledge in the space by being one of those folks who perpetually retweets the findings, thoughts and beliefs of other people but in person, demonstrates that they rely on the thoughts of others to prop up their identity.

I’m not trying to be a downer here. I’m not looking to call anyone out. I’m just hoping to spark a discussion or gather some thoughts from others who may have experienced this too.

The thinking behind this post might get back to my previous post on Identity Camp and how we self promote and connect online. It also might go back to my participation in communities during my “formative years” and how fearful I was of being stuck with the tag of ‘poser’. It was the ultimate diss for a skaterat to hear that word.

Authenticity is the currency of the web. It’s how we share, connect and express ourselves. Take a look at your digital presence and evaluate where you’re at.

Do you have a website? Is it listed in your Twitter bio? Do you still track analytics on your personal site or has this gone by the wayside?

Are you commenting on other people’s blogs? Are you as active as you once were or are you now spending all your time with the blue bird of Twitter?

Are you still blogging and displaying thought leadership or are you spending your time MilliVanilli-ing it up and retweeting everything that sounds remotely interesting as a link? (-50 points if you don’t bother to open the link before retweeting it and folks see that it’s obvious you didn’t read it in the first place).

One of my favourite bloggers is Gwen Bell. Sure her tweets are engaging, but it’s her blog that really gives me food for thought. Much more than 140 characters could ever lead me to. Same is true with Julian Smith and Chris Brogan. What these folks are doing is contributing to the ecosystem and bringing new perspectives and ideas to the table.

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