Steer in the direction you want to be travelling
2 Aug
The old man in this photo isn’t a political prisoner, murderer or lost grampy. He’s Won Ton ‘Animal’ Chin, the mythical character from “The Search for Animal Chin”, a famous skateboard video from the late 80′s that featured so many skate heroes from my youth. Growing disillusioned with the focus on dollars and the marketers clamoring to deliver cool products with all flash but no substance, this crew goes on search of the man who was the originator of skate and in the process, has fun shredding along the way.
Watch the intro here and tell me this doesn’t ring true for social media and product marketing today? (oh and watch for Tony Hawk while you’re at it!)
Now this brings me to the need for authenticity and for steering in the direction you want to be traveling. Without a clear path on where you want to be headed with your brand, life or board, you are certainly going to bail. It’s easy to get caught up in the moment and jump on the bandwagon or ramp that you think will take you to success (ie: more followers, more traffic or more readers) but at the end of the day, those routes may not be the best ones to pursue over the long term.
Who needs a nasty fall like this one to learn that lesson?
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