Tanya McGinnity

Design print by newbeautiful on etsy.com

I’ve been giving some thought to how we connect with each other in the online space and after a recent offline exchange saw how easy it is to be a digital citizen who puts on the airs of knowledge in the space by being one of those folks who perpetually retweets the findings, thoughts and beliefs of other people but in person, demonstrates that they rely on the thoughts of others to prop up their identity.

I’m not trying to be a downer here. I’m not looking to call anyone out. I’m just hoping to spark a discussion or gather some thoughts from others who may have experienced this too.

The thinking behind this post might get back to my previous post on Identity Camp and how we self promote and connect online. It also might go back to my participation in communities during my “formative years” and how fearful I was of being stuck with the tag of ‘poser’. It was the ultimate diss for a skaterat to hear that word.

Authenticity is the currency of the web. It’s how we share, connect and express ourselves. Take a look at your digital presence and evaluate where you’re at.

Do you have a website? Is it listed in your Twitter bio? Do you still track analytics on your personal site or has this gone by the wayside?

Are you commenting on other people’s blogs? Are you as active as you once were or are you now spending all your time with the blue bird of Twitter?

Are you still blogging and displaying thought leadership or are you spending your time MilliVanilli-ing it up and retweeting everything that sounds remotely interesting as a link? (-50 points if you don’t bother to open the link before retweeting it and folks see that it’s obvious you didn’t read it in the first place).

One of my favourite bloggers is Gwen Bell. Sure her tweets are engaging, but it’s her blog that really gives me food for thought. Much more than 140 characters could ever lead me to. Same is true with Julian Smith and Chris Brogan. What these folks are doing is contributing to the ecosystem and bringing new perspectives and ideas to the table.

Sharing is caring.

Chris Brogan and Julien Smith collaborated on one of most balanced and evenly presented books on the hot topic of how to conduct oneself both personally and professional in this digital age. “Trust Agents” are succinctly described as a group of “people who use the web in a very human way to build influence, reputation, awareness, and who can translate that into some kind of business value.”

The book lays out advice for those both novice and pro as to how they can cultivate genuine relationships that matter without being a jerk and without focusing on an immediate return. We’ve all encountered those people in our lives that were more interested in out rolodexes or referrals than in making a true connection with us. There’s a reason why these folks stand out and it’s because things just don’t work this way anymore.

I remember an exchange with someone who had this slant to their personality and noticed the reaction in the room that this person received when they thrust out their paper flyer promoting their seminar to the room. No introduction. No “Hi. How are you?” Just a silent exchange promoting their seminar ON HOW TO DEVELOP BUSINESS SKILLS!!! Oh the irony.

Back to the book. There’s something for everyone within the pages of “Trust Agents” – a bit of game theory, discussions of businesses that either get it or those who display old views of how to interact with their customers, lots of social psychology and mention of many web 2.0 tools and many references to community. The recommendations that the authors make are solid and really cut through the plethora of messages guaranteeing huge numbers of followers on Twitter.

Ultimately, this book is a reality check and could also be used as a vaccine preventing you from becoming a social media snake oil salesperson.

I’ll let this reading from “Marketing Masterpiece Theatre” give you a sample of what is between the covers of “Trust Agents” albeit in a very dramatic “Oh the Humanity” kind of way!