The paradox of the creative generalist
24 Feb
I feel like I’m in need of the big sister sit down. The kind where I take my friend and give some great advice over a mug of tea.
I won’t deny that this economy puts the fear into me. I’m certain that going back to take French classes will help my job prospects here in Montreal but aside from this, I’m in need giving a re-evaluation as to what I’m passionate about. I think this is particularly difficult when you are a jack/jill of all trades or creative generalist.
I’ve been fortunate to have worked in some great web design shops where I worked in all areas of production.My first job in the industry was one where I was in a small (7 person shop) and I was so thoroughly implicated within so many different areas that I was really able to hone my abilities and get a full dose of how things worked. Writing, planning, project management, client services – you name it, I did it.
There’s the problem. What happens when you reach the point where you can ‘wear many hats’, they all fit you well, but you’re not sure where you wish to focus your attention?



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